Special for me 1936 Sears Roebuck 33L8825/26 (same 33D8825/26)
Sears original references
American Indian Design. Strong harness leather embossed in fancy design. Width, about 1 3/4 inches. Made in the heart of the west. Nickel plated buckle is an exact copy of a hand-made Indian buckle. A rich new pattern worked out in colored “jewel” stones and rivets to truly reflect the spirit of the old West.
The newest Indian design buckle of those days is attached. Also the belt strap with this special is used. Since the buckle is written to be "an exact copy of a handmade Indian buckle" to the catalog, I am very interested in the original. A belt strap has a stamp of Made in the heart of the west, and was used only for this 33L8825/26(same 33D8825/26). The strap is not used for the belt of other types although the buckle is used also for the belt of other types. Moreover, since it is written "truly reflect the spirit of the old West", a special thought is felt.
About ‘’Made in the heart of the west”
The mark MADE IN THE HEART OF THE WEST was officially filed as a trademark by JOHN R. CRAIGHEAD COMPANY INCORPORATED DENVER, CO on 16 4 1951 with it's first use in commerce at 01 9 1939. The mark was lodged to cover Transport; packaging and storage of goods; travel arrangement.. BOYS' AND MEN'S WESTERN BELTS are also covered by this mark. As at 10 10 1994, the mark has as status of Expired.
Word Mark：MADE IN THE HEART OF THE WEST
Status/Status Date Expired：10 10 1994
Goods and Services：BOYS' AND MEN'S WESTERN BELTS
Type of Mark：Trademark
Last Applicant/Owner：JOHN R. CRAIGHEAD COMPANY INCORPORATED DENVER, CO
Mark Drawing Code：Drawing with Words in Stylized form
Filing Date：16 4 1951
Published for Opposition Date：?
Registration Date：05 1 1954
First Use Anywhere：31 8 1939
First Use in Commerce：01 9 1939
International Class Code(s)：025
US Class Code(s)：039
Primary Class：Transport; packaging and storage of goods; travel arrangement.Class(es) Status：Expired